Okay, so I get it—Kim Kardashian is every man’s dream woman. She is curvaceous, exotic, simply stunning to look at, and has a hot body. She is also rich and famous and has the world in the palm of her hand. And even with Kim’s effortless (insert snicker here) “perfection”, there is one thing that Kim got wrong. And that, my friends, is Skechers Shape-Ups.
I’m sure you’ve seen the Super Bowl ad of Kim, ponytail affixed, sweaty, sexy, laying on her back as she says good bye to her hunky personal trainer. She doesn’t need him any more because she’s got Skechers Shape-Ups—built like Herman the Monster shoes, the clunky shoes does nothing for the fashion elite—or even women like me who aren’t fashionistas, but not lames either. I have never seen Kim strolling about Beverly Hills flanked by the paparazzi in these Skechers Shape-Ups, nor will we probably ever see her wear them, unless it’s attached to her receiving a check for her appearance in them.
And this is when the brands get it wrong. We are not stupid. Kim K wouldn’t be caught on Rodeo Drive with these clunkers—but we are supposed to wear them? At least be realistic with your brainwashing tactics, why don’t you.
Even Kim K. can’t made Skechers Shape-Ups look fabulous. Which is a shame, because if anyone could do it, it would be her. But the world isn’t fooled. FAIL to Skechers.
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